Archives for July 2011

Robot Classic: FREE FILES #2 (Set Free X AND 1)

10 July 2011 | Uncategorized | No Responses

Not to long ago I launched FREE FILES which is throwback content from my life journeys. One of the biggest periods in my life was creating the AND 1 Mixtape. I worked at AND 1 for 8years. There was alot of cool projects I got the chance to work on. The footage you are about to view is a behind the scenes of the Kevin Garnett commercial called the kid. I worked with Chris Robinson on the spot, yeah we been working together that long. Peep how long C-Rob dreds are lol. I also called on Styles P to lay the rhyme over a Timberland beat for the spot. It was a great look. These were the good ol days. Shouts out to my dudes, Chris Robinson, KG, Styles P and Pete where ever you are in the world I hope you see this. I hope you enjoy the footage.

Oh I forgot to say check out the skytel pager I drop at the start of the video and I was wearing a 5x Mitchell & Ness jacket what was we doing back in the day. LOL

Behind the Scenes: Reethym of Lite & Swizz Beatz

10 July 2011 | Uncategorized | No Responses

Watch history get made, as we meet up with Swizz Beatz on set of Reebok’s Rheethym of Lite campaign and the International Party music video. Swizz collaborates with acclaimed director Chris Robinson and choreographer Hi-Hat to create an epic party, where all cultures converge on a world stage. Featuring Reebok’s Classic Lite collection — the lightest weight footwear in Reebok history — dancers pulse to the rhythm of a prismatic, laser light show orchestrated by Swizz. Their kinetic performance is the ultimate backdrop for Swizz’s new track and TV spot debuting this July. See what it takes to make the next classic.